Karen McCann McClelland
Karen McCann McClelland
Director of Auxiliary Programs, Sidwell Friends

2017 SPARC Sessions

Blue Oceans, Coronas, and Brand

  60 minutes

Join two veteran directors and SPARC alums as they discuss how they have exponentially grown their Auxiliary Programs thru program design, marketing, and brand management. In this session, we will also explore some real life examples from Fortune 500 companies that can be applied to our work in Independent Schools and specifically Auxiliary Departments everywhere. Join us for this follow-up to last year’s session on Co-Branding with your School and Camp Programs.