SPARC is a dynamic and energetic community. Stay informed about all that is going on in the auxiliary world: see profiles of auxiliary leaders, take deep dives into notable programs, and explore important themes.
Successful marketing strategy requires creativity, experimentation, and refining what works. In a recent webinar, SPARC members shared the innovative and data-driven methods they used to up their marketing game in 2025. Continue Reading
On October 7 at this year’s SPARC National Conference, Executive Director Nat Saltonstall presented the Excellence in Auxiliary Award to auxiliary leaders from Episcopal High School and Open Window School. Continue Reading
With more neurodivergent kids joining summer camps, auxiliary leaders are facing challenges meeting their needs and managing family expectations. Here are a few ways to strategize and adapt so every student has a chance to experience "the best summer ever." Continue Reading
Regional workshops for auxiliary professionals offer inclusive, affordable, in-person networking and professional development. Jim Patterson of Harvard-Westlake School explains why regional connections remain vital to the support and success of auxiliary work. Continue Reading
At SPARC's recent 10th Anniversary National Conference, Brodrick Clarke's keynote inspired attendees with his call for renewal and connection to the deeper purpose of auxiliary work: the lifelong impact we can have on the students we serve. Continue Reading
At next week's 10th Anniversary National Conference, join fellow conference attendees for cozy evening Campfires--a new way to come together, reflect on our careers, and enjoy the warmth and camaraderie of the SPARC community. Continue Reading
After joining the SPARC Accelerator, Miss Porter's School and Director of Auxiliary Programs Sophie Paris created Daisy Days, the first summer day camp for girls in the school's 189 year history. Continue Reading
During his first year as Thayer's Manager of Auxiliary Services, Ian Wheeler brought positive energy, a fresh perspective, and skills learned from SPARC leaders to create a successful summer portfolio of sports and enrichment programs. Continue Reading
Auxiliary professionals in Massachusetts and Washington D.C. are visiting each other's summer camps to connect and break down silos. In the process, they're discovering the power of sharing ideas, offering feedback, and taking the time to find joy during the hectic summer season. Continue Reading
For SPARC's 10th Anniversary Conference, we're welcoming Brodrick Clarke as our Opening Ignite Speaker and leader of an empowering deep-dive session. Read how Brodrick's experience and passion for youth development will leave attendees inspired and reconnected to the "why" of the vital work we do. Continue Reading
It’s hard to believe that SPARC’s 10th Anniversary National Conference is only three months away! From October 5-8, we’ll be meeting at the beautiful Valley Ho Hotel in Scottsdale, Arizona for what promises to be our most dynamic and inspiring event yet. Continue Reading
In a recent SPARC webinar, Brendan Schneider of SchneiderB Media shared a few powerful steps to help auxiliary professionals get started using AI to generate marketing materials for their programs. Learn how AI can make you more efficient and free up time to focus on high-level leadership goals. Continue Reading
